- importsource = "00222437-2005-02.txt"
- Artículo:
The Boundaries of Loss Aversion
- Autor:
Nathan Novemsky
Daniel Kahneman
- Resumen:
The authors propose some psychological principles to describe the boundaries of loss aversion. A key idea is that exchange goods that are given up "as intended" do not exhibit loss aversion
- Página:
119
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 252578
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
Three Cheers--Psychological, Theoretical, Empirical--for Loss Aversion
- Autor:
Colin Camerer
- Resumen:
This note emphasizes the special role of prospect theory in drawing psychophysical considerations into theories of decision making with respect to risk. An example of such a consideration is the dependence of outcome value on a reference point and the increased sensitivity of loss relative to gain (i.e., loss aversion)
- Página:
129
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 252579
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
When Do Losses Loom Larger Than Gains?
- Autor:
Dan Ariely
Joel Huber
Klaus Wertenbroch
- Resumen:
In defining limits to loss aversion, Novemsky and Kahneman (2005) offer important new data and a needed summary of appropriate ways to think about loss aversion. In this comment to Novemsky and Kahneman's article, the authors consider the new empirical results that involve probabilistic buying and selling, suggesting caution in generalizing the results to nonprobabilistic commerce
- Página:
134
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 252580
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
How Do Intentions Affect Loss Aversion?
- Autor:
Nathan Novemsky
Daniel Kahneman
- Resumen:
Previously (see Novemsky and Kahneman 2005), the authors proposed that intentions to exchange versus to consume a good moderate loss aversion for that good. In this rejoinder, the authors follow up on this idea, discussing several mechanisms that Ariely, Huber, and Werten-broch (2005) propose by which intentions can moderate loss aversion
- Página:
139
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 252581
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
New Empirical Generalizations on the Determinants of Price Elasticity
- Autor:
Tammo H. A. Bijmolt
Harald J. Van Heerde
Rik G. M. Pieters
- Resumen:
The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986
- Página:
141
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 252582
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
