Catálogo de revistas impresas de la biblioteca

importsource = "00222437-2005-02.txt"

Se encontraron 53 resultados.

Artículo:: Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
Autor:: Rajeev K. Tyagi
Resumen:: Models of distribution channels have defined retailer and manufacturer pricing decision variables in different ways, such as absolute retail price or absolute retail margin and absolute manufacturer price or absolute manufacturer margin
Página:: 228
Publicación:: Journal of Marketing Research
Volúmen:: 42
Número:: 2
Periodo:: May 2005
ISSN:: 00222437
SrcID:: 00222437-2005-02.txt

Documento número 1145208
Actualizado el martes, 10 de julio de 2018 11:26:05 a. m.
Creado el martes, 10 de julio de 2018 11:26:05 a. m.
Enlace directo

Artículo:

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Autor:

Shibo Li

Baohong Sun

Ronald T. Wilcox

Resumen:

Customers have predictable life cycles. As a result of these life cycles, firms that sell multiple products or services frequently observe that, in general, certain items are purchased before others. This predictable phenomenon provides opportunities for firms to cross-sell additional products and services to existing customers

Página:

233

Publicación:

Journal of Marketing Research

Volúmen:

Número:

Periodo:

May 2005

ISSN:

00222437

SrcID:

00222437-2005-02.txt

Documento número 1145209
Actualizado el martes, 10 de julio de 2018 11:26:05 a. m.
Creado el martes, 10 de julio de 2018 11:26:05 a. m.
Enlace directo

Artículo:

Customer Relationship Management: A Fad or a Field?

Autor:

Jeff Tanner

Naveen Donthu

Meryl P. Gardner

Sandeep Krishnamurthy

Stephanie Noble