The HBR cover article discusses complexity in the value chain and the innovation fulcrum which is the point where an additional product offering would destroy more value than it creates. Companies have to identify innovation fulcrums in order to maximize profit potential. The authors' approach extends beyond Six Sigma or lean- operations program to the source of complexity in the product line

The article discusses how corporations can create value with equity capital. The author argues that a firm's derivatives portfolio should not be left idle because it can be used to increase a business' capacity to invest in strategic assets and competencies. The company's "risk balance sheet" provides information on how much equity capacity it has and can release for value-adding risk

The article discusses an evolution in marketing strategy. With modern marketing doctrine relying on databases that allow segmentation, relationship marketing was established to retain clients. The dialogue marketing model was developed to expand customer relationships through a series of outreaches and responses between the company and customer