- Artículo:
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
- Autor:
Rajeev K. Tyagi
- Resumen:
Models of distribution channels have defined retailer and manufacturer pricing decision variables in different ways, such as absolute retail price or absolute retail margin and absolute manufacturer price or absolute manufacturer margin
- Página:
228
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 1145208
- Actualizado el martes, 10 de julio de 2018 11:26:05 a. m.
- Creado el martes, 10 de julio de 2018 11:26:05 a. m.
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