Número de Documento     
Artículo:

Customer Relationship Management: A Fad or a Field?

Autor:

Jeff Tanner

Naveen Donthu

Meryl P. Gardner

Sandeep Krishnamurthy

Stephanie Noble

Resumen:

Reviews several books about customer relationship management. "Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

Página:

240

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

2

Periodo:

May 2005

ISSN:

00222437

SrcID:

00222437-2005-02.txt

Número de Documento