Artículo:

Consumer Packaged Goods in the United States: National Brands, Local Branding

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"

Another Reason Academics and Practitioners Should Communicate More

National Brands, Local Branding: Conclusions and Future Research Opportunities

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Competitive Pricing of Information: A Longitudinal Experiment

Autor:

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre Dubé

M. Berk Ataman

Carl F. Mela

Harald J. van Heerde

Michael W. Kruger

Leonard M. Lodish

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre Dubé

Junhong Chu

Pradeep K. Chintagunta

Naufel J. Vilcassim

Markus Christen

Miklos Sarvary

Página:

4                    

14                    

21                    

23                    

26                    

29                    

42

Publicación:

Journal of Marketing Research

Volúmen:

44

Número:

1

Periodo:

February 2007

ISSN:

0022-2437

SrcID:

00222437-2007-01.txt