- Artículo:
Consumer Packaged Goods in the United States: National Brands, Local Branding
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"
Another Reason Academics and Practitioners Should Communicate More
National Brands, Local Branding: Conclusions and Future Research Opportunities
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
Competitive Pricing of Information: A Longitudinal Experiment
- Autor:
Bart J. Bronnenberg
Sanjay K. Dhar
Jean-Pierre Dubé
M. Berk Ataman
Carl F. Mela
Harald J. van Heerde
Michael W. Kruger
Leonard M. Lodish
Bart J. Bronnenberg
Sanjay K. Dhar
Jean-Pierre Dubé
Junhong Chu
Pradeep K. Chintagunta
Naufel J. Vilcassim
Markus Christen
Miklos Sarvary
- Página:
4
14
21
23
26
29
42
- Publicación:
Journal of Marketing Research
- Volúmen:
44
- Número:
1
- Periodo:
February 2007
- ISSN:
0022-2437
- SrcID:
00222437-2007-01.txt
- Documento número 1145304
- Actualizado el martes, 10 de julio de 2018 11:26:06 a. m.
- Creado el martes, 10 de julio de 2018 11:26:06 a. m.
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