Artículo:

Getting it right the second time. Less glamorous than pure innovation, best-practice replications is nonetheless far more common and contributes heavily to the bottom lines of most companies. But nearly all attempts at replication fail. How to succeed? Copy existing practices exactly, and only make modifications to your model after it’s up and running.

Autor:

Gabriel Szulanski

Sidney Winter

Página:

62

Publicación:

Harvard Business Review

Volúmen:

80

Número:

1

Periodo:

Enero 2002

ISSN:

00178012

SrcID:

00178012-2002-01.txt