Artículo:

Oil and Wasser. Is it the British-German culture clash that's tearing apart this international merger of cookie makers? Maybe the real problem is that the "merger of equals" is just a takeover in disguise. Or that the two firms' executives are scared to death of becoming irrelevant in the brave new merged world

Autor:

Byron Reimus

Página:

33

Publicación:

Harvard Business Review

Volúmen:

82

Número:

5

Periodo:

Mayo 2004

ISSN:

00178012

SrcID:

00178012-2004-05.txt