- Artículo:
Oil and Wasser. Is it the British-German culture clash that's tearing apart this international merger of cookie makers? Maybe the real problem is that the "merger of equals" is just a takeover in disguise. Or that the two firms' executives are scared to death of becoming irrelevant in the brave new merged world
- Autor:
Byron Reimus
- Página:
33
- Publicación:
Harvard Business Review
- Volúmen:
82
- Número:
5
- Periodo:
Mayo 2004
- ISSN:
00178012
- SrcID:
00178012-2004-05.txt
- Documento número 1461723
- Actualizado el jueves, 18 de febrero de 2021 11:17:55 a. m.
- Creado el jueves, 18 de febrero de 2021 11:17:55 a. m.
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