Artículo:

Best Practice. Spinning Out a Star. What could be more unlikely than a tobacco company spinning out a pharmaceutical venture? This against-the-odds success story holds important lessons for companies seeking to spin off businesses much closer to the core.

Autor:

Michael D. Lord

Stanley W. Mandel

Jeffrey D. Wager

Página:

115

Publicación:

Harvard Business Review

Volúmen:

80

Número:

6

Periodo:

Junio 2002

ISSN:

00178012

SrcID:

00178012-2002-06.txt