Artículo:

Here’s some bad news: the tactics you’ve used in recent years to boots revenue are running out of steam. Now for the good news: you’re probably sitting on a solution to the problem. Learn how to make the most of hidden assets that can be leveraged to generate strong and sustained growth

Autor:

Adrian J. Slywotzky

Richard Wise

Página:

72

Publicación:

Harvard Business Review

Volúmen:

80

Número:

7

Periodo:

Julio 2002

ISSN:

00178012

SrcID:

00178012-2002-07.txt