Número de Documento     
Artículo:

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall Advertisers often leave out important elements from their advertisements either volitionally or because of public policy concerns

Autor:

Jaideep Sengupta

Gerald J. Gorn

Página:

186

Publicación:

Journal of Marketing Research

Volúmen:

39

Número:

2

Periodo:

Mayo 2002

ISSN:

00222437

SrcID:

00222437-2002-02.txt

Número de Documento