Número de Documento     
Artículo:

Creating the living brand

Autor:

Neeli Bendapudi

Venkat Bendapudi

Resumen:

Any company can deliver outstanding customer service-even convenience stores, where low pay and high turnover supposedly make service a problem. The secret: generating a bond between employees and the brand

Página:

124

Publicación:

Harvard Business Review

Volúmen:

83

Número:

5

Periodo:

May 2005

ISSN:

00178012

SrcID:

00178012-2005-05.txt

Número de Documento