Artículo:

HBR case study

Sub título:

Holding fast

Autor:

John T. Gourville

Resumen:

A new technology threatens to disrupt Crescordia’s business, but it’s still a long way from being good enough for mainstream customers

Página:

35

Publicación:

Harvard Business Review

Volúmen:

83

Número:

6

Periodo:

June 2005

ISSN:

00178012

SrcID:

00178012-2005-06.txt