Artículo:

Three Cheers--Psychological, Theoretical, Empirical--for Loss Aversion

Autor:

Colin Camerer

Resumen:

This note emphasizes the special role of prospect theory in drawing psychophysical considerations into theories of decision making with respect to risk. An example of such a consideration is the dependence of outcome value on a reference point and the increased sensitivity of loss relative to gain (i.e., loss aversion)

Página:

129

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

2

Periodo:

May 2005

ISSN:

00222437

SrcID:

00222437-2005-02.txt