Número de Documento     
Artículo:

New Empirical Generalizations on the Determinants of Price Elasticity

Autor:

Tammo H. A. Bijmolt

Harald J. Van Heerde

Rik G. M. Pieters

Resumen:

The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986

Página:

141

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

2

Periodo:

May 2005

ISSN:

00222437

SrcID:

00222437-2005-02.txt

Número de Documento