Número de Documento     
Artículo:

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

Autor:

Rajeev K. Tyagi

Resumen:

Models of distribution channels have defined retailer and manufacturer pricing decision variables in different ways, such as absolute retail price or absolute retail margin and absolute manufacturer price or absolute manufacturer margin

Página:

228

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

2

Periodo:

May 2005

ISSN:

00222437

SrcID:

00222437-2005-02.txt

Número de Documento