Artículo:

Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale

Autor:

Bridget Satinover Nichols

Daniel J. Flint

Página:

253

Publicación:

Qualitative Market Research

Volúmen:

16

Número:

3

Periodo:

2013

ISSN:

13522752

SrcID:

13522752-2013-03.txt