Artículo:

Introducing new products can be hazardous to your company: Use the right new-solutions delivery tools

Autor:

Berggren, Eric

Nacher, Thomas

Página:

92

Publicación:

The Academy of Management Executive

Volúmen:

15

Número:

3

Fecha:

agosto 2001

ISSN:

10795545 TEM Insights from sports, disasters, and innovation

SrcID:

10795545-2001-03.txt