Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

Getting Emotional About Health

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

How to Attract Customers by Giving Them the Short End of the Stick

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

Satisfaction Strength and Customer Loyalty

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience