- isn = "15477193"
- Artículo:
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain
- Autor:
Duncan I. Simester
John R. Hauser
Birger Wernerfelt
Roland T. Rust
- Resumen:
We describe two related quasi-experiments, one in the United States and one in Spain, in which a sophisticated, high-technology firm designed and implemented customer satisfaction improvement programs
- Página:
102
- Publicación:
Journal of Marketing Research
- Volúmen:
37
- Número:
1
- Periodo:
Febrero 2000
- ISSN:
15477193
- SrcID:
15477193-2000-01.TXT
- Documento número 1413246
- Actualizado el miércoles, 19 de agosto de 2020 08:00:44 p. m.
- Creado el miércoles, 19 de agosto de 2020 08:00:44 p. m.
- Enlace directo
- Artículo:
Controlling Measurement Errors in Models of Advertising Competition.
- Autor:
Prasad A. Naik
Chih-Ling Tsai
- Resumen:
American corporations spend millions of dollars on advertising their products and services. Given the magnitude of advertising spending, it is important that advertisers are able to determine the advertising budget needed to achieve the desired goals
- Página:
113
- Publicación:
Journal of Marketing Research
- Volúmen:
37
- Número:
1
- Periodo:
Febrero 2000
- ISSN:
15477193
- SrcID:
15477193-2000-01.TXT
- Documento número 1413247
- Actualizado el miércoles, 19 de agosto de 2020 08:00:44 p. m.
- Creado el miércoles, 19 de agosto de 2020 08:00:44 p. m.
- Enlace directo
- Artículo:
Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors.
- Autor:
Eunkkkyu Lee
Michael Hu
Rex S. Toh
- Resumen:
As business becomes more diverse and competitive, it is increasingly important for marketing practitioners to have an accurate picture of both the size and diversity of the actual market profile
- Página:
125
- Publicación:
Journal of Marketing Research
- Volúmen:
37
- Número:
1
- Periodo:
Febrero 2000
- ISSN:
15477193
- SrcID:
15477193-2000-01.TXT
- Documento número 1413248
- Actualizado el miércoles, 19 de agosto de 2020 08:00:44 p. m.
- Creado el miércoles, 19 de agosto de 2020 08:00:44 p. m.
- Enlace directo
