Strategic Humor

Tool Kit. Preparing for evil. How can you plan for every possible crisis? The task seems so daunting and expensive that many firms don’t Even try. But 20 years of research shows that crisis-prepared companies fare better financially than their crisis prone counterparts. Here’s how your company can adopt a systematic approach

What Goes Around. The good meeting. According to film producer Antony Jay, meetings can be productive and even fun, so long as the meeting leader stops talking and starts listening

From the Editor. Digging Deeply, seeing Widely. For a while now, companies have been offering new-luxury products that break away from the classical demand curve by commanding comparatively high prices while selling in high volumes. But till now, no one had noticed how widespread the pattern is. The germs of insights like this, along with other important ideas, are sprouting all the time-not least when things appear directionless