Increasingly, companies are less focused on selling products and more interested in keeping customers. Ideally, they want to at-tract and keep only high-value cus-tomers. "Manage Marketing by the customer equity test."

Books in Review. In "Too Big to Fail? Walter Wrist on and Citibank," James Grant, editor of Grant's Interest Rate Observer, reviews Wrist on: Walter Wrist on, Citibank, and the Rise and Fall of American Financial Supremacy, by

Also in this issue. Strategic Humor looks at the true nature of leadership as interpreted by managers of the future-some fourth and fifth graders from Aurora, New York.