Moving Mountains. The best leaders get the most out of people by appealing to their deepest needs and desires

From the Editor. Digging Deeply, seeing Widely. For a while now, companies have been offering new-luxury products that break away from the classical demand curve by commanding comparatively high prices while selling in high volumes. But till now, no one had noticed how widespread the pattern is. The germs of insights like this, along with other important ideas, are sprouting all the time-not least when things appear directionless

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