1. aut = "Rajeev Kohli"
Se encontraron 4 resultados.
Artículo:

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

Autor:

Kamel Jedidi

Rajeev Kohli

Resumen:

The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels

Página:

483

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

4

Periodo:

November 2005

ISSN:

00222437

SrcID:

00222437-2005-04.txt

  • Documento número 652173
  • Actualizado el martes, 10 de julio de 2018 10:27:36 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:36 a. m.
  • Enlace directo
Artículo:

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

Autor:

Kamel Jedidi

Rajeev Kohli

Resumen:

The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels

Página:

483

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

4

Periodo:

November 2005

ISSN:

00222437

SrcID:

00222437-2005-04.txt

  • Documento número 252617
  • Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
  • Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
  • Enlace directo
Artículo:

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

Autor:

Kamel Jedidi

Rajeev Kohli

Resumen:

The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels

Página:

483

Publicación:

Journal of Marketing Research

Volúmen:

42

Número:

4

Periodo:

November 2005

ISSN:

00222437

SrcID:

00222437-2005-04.txt

  • Documento número 1145236
  • Actualizado el martes, 10 de julio de 2018 11:26:05 a. m.
  • Creado el martes, 10 de julio de 2018 11:26:05 a. m.
  • Enlace directo
Artículo:

Internet Recommendation Systems Research Notes and Communications Several online firms, including Yahoo!, Amazon.com, and Movie Critic, recommend documents and products to consumers

Autor:

Asim Ansari

Skander Essegaier

Rajeev Kohli

Página:

363

Publicación:

Journal of Marketing Research

Volúmen:

37

Número:

3

Periodo:

Agosto 2000

ISSN:

00222437

SrcID:

00222437-2000-03.TXT

  • Documento número 1670432
  • Actualizado el lunes, 13 de marzo de 2023 12:39:34 p. m.
  • Creado el lunes, 13 de marzo de 2023 12:39:34 p. m.
  • Enlace directo