- aut = "Rajeev Kohli"
- Artículo:
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
- Autor:
Kamel Jedidi
Rajeev Kohli
- Resumen:
The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels
- Página:
483
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
4
- Periodo:
November 2005
- ISSN:
00222437
- SrcID:
00222437-2005-04.txt
- Documento número 652173
- Actualizado el martes, 10 de julio de 2018 10:27:36 a. m.
- Creado el martes, 10 de julio de 2018 10:27:36 a. m.
- Enlace directo
- Artículo:
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
- Autor:
Kamel Jedidi
Rajeev Kohli
- Resumen:
The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels
- Página:
483
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
4
- Periodo:
November 2005
- ISSN:
00222437
- SrcID:
00222437-2005-04.txt
- Documento número 252617
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
- Autor:
Kamel Jedidi
Rajeev Kohli
- Resumen:
The authors propose two generalizations of conjunctive and disjunctive screening rules. First, they relax the requirement that an acceptable alternative must be satisfactory on one criterion (disjunctive) or on all criteria (conjunctive). Second, they relax the assumption that consumers make deterministic judgments when evaluating alternatives. They combine the two generalizations into a probabilistic subset-conjunctive rule, which allows consumers to use any number or subset of decision criteria when screening alternatives and permits them to be uncertain about the acceptability of attribute levels
- Página:
483
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
4
- Periodo:
November 2005
- ISSN:
00222437
- SrcID:
00222437-2005-04.txt
- Documento número 1145236
- Actualizado el martes, 10 de julio de 2018 11:26:05 a. m.
- Creado el martes, 10 de julio de 2018 11:26:05 a. m.
- Enlace directo
- Artículo:
Internet Recommendation Systems Research Notes and Communications Several online firms, including Yahoo!, Amazon.com, and Movie Critic, recommend documents and products to consumers
- Autor:
Asim Ansari
Skander Essegaier
Rajeev Kohli
- Página:
363
- Publicación:
Journal of Marketing Research
- Volúmen:
37
- Número:
3
- Periodo:
Agosto 2000
- ISSN:
00222437
- SrcID:
00222437-2000-03.TXT
- Documento número 1670432
- Actualizado el lunes, 13 de marzo de 2023 12:39:34 p. m.
- Creado el lunes, 13 de marzo de 2023 12:39:34 p. m.
- Enlace directo
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