Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice

The Low Literate Consumer

Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries

The Development of Self-Brand Connections in Children and Adolescents

Credit Cards as Lifestyle Facilitators

The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency

Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives