- aut = "Ronald T. Wilcox"
- Artículo:
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
- Autor:
Shibo Li
Baohong Sun
Ronald T. Wilcox
- Resumen:
Customers have predictable life cycles. As a result of these life cycles, firms that sell multiple products or services frequently observe that, in general, certain items are purchased before others. This predictable phenomenon provides opportunities for firms to cross-sell additional products and services to existing customers
- Página:
233
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 652161
- Actualizado el martes, 10 de julio de 2018 10:27:36 a. m.
- Creado el martes, 10 de julio de 2018 10:27:36 a. m.
- Enlace directo
- Artículo:
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
- Autor:
Shibo Li
Baohong Sun
Ronald T. Wilcox
- Resumen:
Customers have predictable life cycles. As a result of these life cycles, firms that sell multiple products or services frequently observe that, in general, certain items are purchased before others. This predictable phenomenon provides opportunities for firms to cross-sell additional products and services to existing customers
- Página:
233
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 252590
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
- Autor:
Shibo Li
Baohong Sun
Ronald T. Wilcox
- Resumen:
Customers have predictable life cycles. As a result of these life cycles, firms that sell multiple products or services frequently observe that, in general, certain items are purchased before others. This predictable phenomenon provides opportunities for firms to cross-sell additional products and services to existing customers
- Página:
233
- Publicación:
Journal of Marketing Research
- Volúmen:
42
- Número:
2
- Periodo:
May 2005
- ISSN:
00222437
- SrcID:
00222437-2005-02.txt
- Documento número 1145209
- Actualizado el martes, 10 de julio de 2018 11:26:05 a. m.
- Creado el martes, 10 de julio de 2018 11:26:05 a. m.
- Enlace directo
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