Information Privacy and Marketing: What the U.S. Should (and Shouldn't) Learn from Europe The U.S. and Europe exhibit very different approaches to information privacy a condition of limited access to identifiable information about individuals from both regulatory and managerial perspectives. Grounded in different cultural values and assumptions about the meaning of privacy (a "humans rights" issue in Europe versus a contractual issue in the U.S.) these differences have led to regulatory and managerial conflicts.

Store Choice and Shopping Behavior: How Price Format Works This article presents a perceived shopping utility framework for analyzing the impact of retail price format on store choice This, in turn, determines three key performance metrics:number of shoppers; number of trips; and average spending per trip.

Opportunity Recognition and Breakthrough Innovation in Large Established Firms Within the context of the large established organization, breakthrough ideas are frequently lost.