With fierce competition and an uncertain economy, e-marketers are trying a host of unconventional methods outside of traditional advertising. For some companies,these techniques work, but are they right for you?.

Think Globally, Act Consistently Successful globalization lies somewhere between an efficient, centralized infrastructure flexible decentralized operations.

Creating multilingual Web sites is a competitive advantage for global businesses. Can machine translation help you do the job? Consider three criteria for evaluating machine translation systems.