1. isn = "0022-2437"
Se encontraron 9 resultados.
Artículo:

Journal of Marketing Research in the New Competitive Journalistic Environment

Autor:

Joel Huber

Página:

1

Publicación:

Journal of Marketing Research

Volúmen:

44

Número:

1

Periodo:

February 2007

ISSN:

0022-2437

SrcID:

00222437-2007-01.txt

  • Documento número 652209
  • Actualizado el martes, 10 de julio de 2018 10:27:37 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:37 a. m.
  • Enlace directo
Artículo:

Consumer Packaged Goods in the United States: National Brands, Local Branding

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"

Another Reason Academics and Practitioners Should Communicate More

National Brands, Local Branding: Conclusions and Future Research Opportunities

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Competitive Pricing of Information: A Longitudinal Experiment

Autor:

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre Dubé

M. Berk Ataman

Carl F. Mela

Harald J. van Heerde

Michael W. Kruger

Leonard M. Lodish

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre Dubé

Junhong Chu

Pradeep K. Chintagunta

Naufel J. Vilcassim

Markus Christen

Miklos Sarvary

Página:

4                    

14                    

21                    

23                    

26                    

29                    

42

Publicación:

Journal of Marketing Research

Volúmen:

44

Número:

1

Periodo:

February 2007

ISSN:

0022-2437

SrcID:

00222437-2007-01.txt

  • Documento número 652210
  • Actualizado el martes, 10 de julio de 2018 10:27:37 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:37 a. m.
  • Enlace directo
Artículo:

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

Getting Emotional About Health

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

How to Attract Customers by Giving Them the Short End of the Stick

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

Satisfaction Strength and Customer Loyalty

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Autor:

Alina B. Sorescu

Rajesh K. Chandy

Jaideep C. Prabhu

Xueming Luo

Aric Rindfleisch

David K. Tse

Pierre Chandon

Brian Wansink

Nidhi Agrawal

Geeta Menon

Jennifer L. Aaker

Peter R. Darke

Robin J.B. Ritchie

Alison K.C. Lo

John G. Lynch Jr.

Richard Staelin

On Amir

Dan Ariely

Murali Chandrashekaran

Kristin Rotte

Stephen S. Tax

Rajdeep Grewal

Chezy Ofir

Itamar Simonson

Página:

57                    

73                    

84                    

100                    

114                    

128                    

142                    

153                    

164

Publicación:

Journal of Marketing Research

Volúmen:

44

Número:

1

Periodo:

February 2007

ISSN:

0022-2437

SrcID:

00222437-2007-01.txt

  • Documento número 652211
  • Actualizado el martes, 10 de julio de 2018 10:27:37 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:37 a. m.
  • Enlace directo
Artículo:

Journal of Marketing Research in the New Competitive Journalistic Environment

Autor:

Joel Huber

Página:

1

Publicación:

Journal of Marketing Research

Volúmen:

44

Número:

1

Periodo:

February 2007

ISSN:

0022-2437

SrcID:

00222437-2007-01.txt

  • Documento número 252684
  • Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
  • Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
  • Enlace directo
Artículo:

Consumer Packaged Goods in the United States: National Brands, Local Branding

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"

Another Reason Academics and Practitioners Should Communicate More

National Brands, Local Branding: Conclusions and Future Research Opportunities

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Competitive Pricing of Information: A Longitudinal Experiment

Autor:

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre Dubé

M. Berk Ataman

Carl F. Mela

Harald J. van Heerde

Michael W. Kruger

Leonard M. Lodish

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre Dubé

Junhong Chu

Pradeep K. Chintagunta

Naufel J. Vilcassim

Markus Christen

Miklos Sarvary

Página:

4                    

14                    

21                    

23                    

26                    

29                    

42

Publicación:

Journal of Marketing Research

Volúmen:

44

Número:

1

Periodo:

February 2007

ISSN:

0022-2437

SrcID:

00222437-2007-01.txt

  • Documento número 252685
  • Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
  • Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
  • Enlace directo