- isn = "0022-2437"
- Artículo:
Journal of Marketing Research in the New Competitive Journalistic Environment
- Autor:
Joel Huber
- Página:
1
- Publicación:
Journal of Marketing Research
- Volúmen:
44
- Número:
1
- Periodo:
February 2007
- ISSN:
0022-2437
- SrcID:
00222437-2007-01.txt
- Documento número 652209
- Actualizado el martes, 10 de julio de 2018 10:27:37 a. m.
- Creado el martes, 10 de julio de 2018 10:27:37 a. m.
- Enlace directo
- Artículo:
Consumer Packaged Goods in the United States: National Brands, Local Branding
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"
Another Reason Academics and Practitioners Should Communicate More
National Brands, Local Branding: Conclusions and Future Research Opportunities
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
Competitive Pricing of Information: A Longitudinal Experiment
- Autor:
Bart J. Bronnenberg
Sanjay K. Dhar
Jean-Pierre Dubé
M. Berk Ataman
Carl F. Mela
Harald J. van Heerde
Michael W. Kruger
Leonard M. Lodish
Bart J. Bronnenberg
Sanjay K. Dhar
Jean-Pierre Dubé
Junhong Chu
Pradeep K. Chintagunta
Naufel J. Vilcassim
Markus Christen
Miklos Sarvary
- Página:
4
14
21
23
26
29
42
- Publicación:
Journal of Marketing Research
- Volúmen:
44
- Número:
1
- Periodo:
February 2007
- ISSN:
0022-2437
- SrcID:
00222437-2007-01.txt
- Documento número 652210
- Actualizado el martes, 10 de julio de 2018 10:27:37 a. m.
- Creado el martes, 10 de julio de 2018 10:27:37 a. m.
- Enlace directo
- Artículo:
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Working with Rivals: The Impact of Competitor Alliances on Financial Performance
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
Getting Emotional About Health
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
How to Attract Customers by Giving Them the Short End of the Stick
Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays
Satisfaction Strength and Customer Loyalty
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
- Autor:
Alina B. Sorescu
Rajesh K. Chandy
Jaideep C. Prabhu
Xueming Luo
Aric Rindfleisch
David K. Tse
Pierre Chandon
Brian Wansink
Nidhi Agrawal
Geeta Menon
Jennifer L. Aaker
Peter R. Darke
Robin J.B. Ritchie
Alison K.C. Lo
John G. Lynch Jr.
Richard Staelin
On Amir
Dan Ariely
Murali Chandrashekaran
Kristin Rotte
Stephen S. Tax
Rajdeep Grewal
Chezy Ofir
Itamar Simonson
- Página:
57
73
84
100
114
128
142
153
164
- Publicación:
Journal of Marketing Research
- Volúmen:
44
- Número:
1
- Periodo:
February 2007
- ISSN:
0022-2437
- SrcID:
00222437-2007-01.txt
- Documento número 652211
- Actualizado el martes, 10 de julio de 2018 10:27:37 a. m.
- Creado el martes, 10 de julio de 2018 10:27:37 a. m.
- Enlace directo
- Artículo:
Journal of Marketing Research in the New Competitive Journalistic Environment
- Autor:
Joel Huber
- Página:
1
- Publicación:
Journal of Marketing Research
- Volúmen:
44
- Número:
1
- Periodo:
February 2007
- ISSN:
0022-2437
- SrcID:
00222437-2007-01.txt
- Documento número 252684
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
- Artículo:
Consumer Packaged Goods in the United States: National Brands, Local Branding
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"
Another Reason Academics and Practitioners Should Communicate More
National Brands, Local Branding: Conclusions and Future Research Opportunities
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
Competitive Pricing of Information: A Longitudinal Experiment
- Autor:
Bart J. Bronnenberg
Sanjay K. Dhar
Jean-Pierre Dubé
M. Berk Ataman
Carl F. Mela
Harald J. van Heerde
Michael W. Kruger
Leonard M. Lodish
Bart J. Bronnenberg
Sanjay K. Dhar
Jean-Pierre Dubé
Junhong Chu
Pradeep K. Chintagunta
Naufel J. Vilcassim
Markus Christen
Miklos Sarvary
- Página:
4
14
21
23
26
29
42
- Publicación:
Journal of Marketing Research
- Volúmen:
44
- Número:
1
- Periodo:
February 2007
- ISSN:
0022-2437
- SrcID:
00222437-2007-01.txt
- Documento número 252685
- Actualizado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Creado el martes, 23 de mayo de 2017 03:53:18 p. m.
- Enlace directo
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