Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products Multiple studies have found that the primary determinant of new product failure is an absence of innovativeness-the extent to which a new product provides meaningfully unique benefits

Misleading Heuristics and Moderated Multiple Regression Models ... Research Notes and Communications Moderated multiple regression models allow the simple relationship between the dependent variable and an independent variable to depend on the level of another independent variable

Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises The authors examine the influence of antecedent social ties on export behavior in an exploratory cross-case investigation of a sample of small and medium-sized exporters drawn from different industries