Catálogo de revistas impresas de la biblioteca

Se encontraron 33 resultados.

Artículo:: Strategic Humor considers the extent to which there is "Truth in Advertising."
Página:: 118
Publicación:: Harvard Business Review
Volúmen:: 74
Número:: 2
Periodo:: Marzo-Abril 1996
ISSN:: 00178012
SrcID:: 00178012-1996-02.TXT

Artículo:: Briefings from the Editors include new findings on advertising strategies, stock-ownership plans for employees, and overcoming obstacles to trade in Japan.
Página:: 10
Publicación:: Harvard Business Review
Volúmen:: 74
Número:: 2
Periodo:: Marzo-Abril 1996
ISSN:: 00178012
SrcID:: 00178012-1996-02.TXT

Artículo:: Managers love to study successes but not failures. After all, failures are painful and embarrassing. But in "Learning from Customer Defections," Frederick F. Reichheld makes the case that failures often hold more owerful lessons on how to succeed than successes do.
Autor:: Frederick F. Reichheld
Página:: 56
Publicación:: Harvard Business Review
Volúmen:: 74
Número:: 2
Periodo:: Marzo-Abril 1996
ISSN:: 00178012
SrcID:: 00178012-1996-02.TXT

Artículo:: Professional intellect creates mose of the value in the new economy. So why has so little attention been given to managing it?
Página:: 71
Publicación:: Harvard Business Review
Volúmen:: 74
Número:: 2
Periodo:: Marzo-Abril 1996
ISSN:: 00178012
SrcID:: 00178012-1996-02.TXT

Artículo:: To prevail in the global economy over the next 10 to 20 years, companies will need superb distribution systems capable of providing outstanding customer support. Caterpillar has built just such a system over the years through its strong network of independent dealers. "Make Your Dealers Your Partners," By Caterpillar's chairman,
Autor:: Donald V. Flees.
Página:: 84
Publicación:: Harvard Business Review
Volúmen:: 74
Número:: 2
Periodo:: Marzo-Abril 1996
ISSN:: 00178012
SrcID:: 00178012-1996-02.TXT

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