Advertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge (with the help of the advertised product) from an all-too-normal self. Now, in cyberspace, consumers are taking the initiative and adopting alter egos that are anything but under wraps

Of all the meetings top executives attend in a year, none is more important than the strategy off-site, where the most essential conversations for the future of the business occur. Yet, it is the rare management team that can say its strategy off-site truly changed the way the business is run

The desire to achieve is a major source of strength in business, and it is on the rise. The authors' consulting firm has seen a steady increase in the extent to which achievement motivates managers