Catálogo de revistas impresas de la biblioteca

Se encontraron 52 resultados.

Artículo:: HBR Case Study. As major changes swept through the health care industry, Lexington Labs was a drift. Chief operating offi-cer David Martin knew that the drug company's strategy of having decentralized foreign offices was no longer working now that its representatives had to answer tough questions from government officials and hospital administrators.
Página:: 22
Publicación:: Harvard Business Review
Volúmen:: 74
Periodo:: Mayo-Junio 1996
ISSN:: 00178012
SrcID:: 00178012-1996-03.TXT

Artículo:: Social Enterprise. Why isn't it enough to tell schoolchildren to just say no to drugs? How can family planning be promoted successfully in Bangladesh? Selling change is not as easy as selling consumer goods; it requires a different approach.
Página:: 42
Publicación:: Harvard Business Review
Volúmen:: 74
Periodo:: Mayo-Junio 1996
ISSN:: 00178012
SrcID:: 00178012-1996-03.TXT

Artículo:: Manager's Tool Kit. Every product has more attributes than meet the eye, but companies and customers are not always conscious of just what those attributes are.
Página:: 58
Publicación:: Harvard Business Review
Volúmen:: 74
Periodo:: Mayo-Junio 1996
ISSN:: 00178012
SrcID:: 00178012-1996-03.TXT

Artículo:: Books in Review. In 1949, 13 young men died while trying to control a forest fire in Montana's Mann Gulch. Their story was reconstructed by Norman MaClean in his 1992 book Young Men and Fire.
Página:: 143
Publicación:: Harvard Business Review
Volúmen:: 74
Periodo:: Mayo-Junio 1996
ISSN:: 00178012
SrcID:: 00178012-1996-03.TXT

Artículo:: Also in this issue. Strategic Humor looks at the difficulties of "Communication on the Job."
Página:: 106
Publicación:: Harvard Business Review
Volúmen:: 74
Periodo:: Mayo-Junio 1996
ISSN:: 00178012
SrcID:: 00178012-1996-03.TXT

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