Most leaders are motivated by the opportunity to achieve, to forge bonds with followers, and to wield power. Yet, if one of these motivations is taken to the extreme, disaster can ensue. Consider the drive to achieve

Before the breakup of the Bell System, U.S. telephone companies were permitted by law to ask for security deposits from a small percentage of subscribers. The companies used statistical models to decide which customers were most likely to pay their bills late and, thus, should be charged a deposit, but no one knew whether the models were right

Advertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge (with the help of the advertised product) from an all-too-normal self. Now, in cyberspace, consumers are taking the initiative and adopting alter egos that are anything but under wraps