1. importsource = "00178012-2006-07.txt"
Se encontraron 66 resultados.
Artículo:

Why They Call It Work

Resumen:

As a small-business owner operating two franchise restaurants, I witness firsthand the type of employee dissatisfaction that E.L. Kersten describes in “Why They Call It Work” (The HBR List, February 2006). I agree with Kersten’s assertion that employees need to discard the idea that a job must be meaningful in order for them to find satisfaction with it, but I also believe that employee dissatisfaction arises from three other factors: a lack of self-motivation, a sense of entitlement, and a failure to accept that work is the tool with which one builds a meaningful life

Página:

182

Sección:

Letters to the Editor

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188607
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo
Artículo:

Selling Solutions

Resumen:

Sellers, take note: Stop chattering about the attributes of your product. Instead, be utterly clear about what it does for those who buy it

Página:

192

Sección:

Panel Discussion

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 188608
  • Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
  • Enlace directo
Artículo:

How Right Should the Customer Be?

Autor:

Erin Anderson

Vincent Onyemah

Resumen:

If your salespeople aren't sure who their boss is--the district manager? the regional manager? the customer?--it could be a sign that your company's sales force controls are working at cross-purposes and that your sales function is in trouble

Página:

58

Sección:

Features

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 648748
  • Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:05 a. m.
  • Enlace directo
Artículo:

Ending the War Between Sales and Marketing

Autor:

Philip Kotler

Neil Rackham

Suj Krishnaswamy

Resumen:

Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic--too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future

Página:

68

Sección:

Features

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 648749
  • Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:05 a. m.
  • Enlace directo
Artículo:

Match Your Sales Force Structure to Your Business Life Cycle

Autor:

Andris A. Zoltners

Prabhakant Sinha

Sally E. Lorimer

Resumen:

Although companies devote considerable time and money to managing their sales forces, few focus much thought on how the structure of the sales force needs to change over the life cycle of a product or a business

Página:

80

Sección:

Features

Publicación:

Harvard Business Review

Volúmen:

84

Número:

7 – 8

Periodo:

July 2006

ISSN:

00178012

SrcID:

00178012-2006-07.txt

  • Documento número 648750
  • Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
  • Creado el martes, 10 de julio de 2018 10:27:05 a. m.
  • Enlace directo