- importsource = "00178012-2006-07.txt"
- Artículo:
Why They Call It Work
- Resumen:
As a small-business owner operating two franchise restaurants, I witness firsthand the type of employee dissatisfaction that E.L. Kersten describes in “Why They Call It Work” (The HBR List, February 2006). I agree with Kersten’s assertion that employees need to discard the idea that a job must be meaningful in order for them to find satisfaction with it, but I also believe that employee dissatisfaction arises from three other factors: a lack of self-motivation, a sense of entitlement, and a failure to accept that work is the tool with which one builds a meaningful life
- Página:
182
- Sección:
Letters to the Editor
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
7 – 8
- Periodo:
July 2006
- ISSN:
00178012
- SrcID:
00178012-2006-07.txt
- Documento número 188607
- Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Enlace directo
- Artículo:
Selling Solutions
- Resumen:
Sellers, take note: Stop chattering about the attributes of your product. Instead, be utterly clear about what it does for those who buy it
- Página:
192
- Sección:
Panel Discussion
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
7 – 8
- Periodo:
July 2006
- ISSN:
00178012
- SrcID:
00178012-2006-07.txt
- Documento número 188608
- Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Enlace directo
- Artículo:
How Right Should the Customer Be?
- Autor:
Erin Anderson
Vincent Onyemah
- Resumen:
If your salespeople aren't sure who their boss is--the district manager? the regional manager? the customer?--it could be a sign that your company's sales force controls are working at cross-purposes and that your sales function is in trouble
- Página:
58
- Sección:
Features
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
7 – 8
- Periodo:
July 2006
- ISSN:
00178012
- SrcID:
00178012-2006-07.txt
- Documento número 648748
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
- Artículo:
Ending the War Between Sales and Marketing
- Autor:
Philip Kotler
Neil Rackham
Suj Krishnaswamy
- Resumen:
Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic--too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future
- Página:
68
- Sección:
Features
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
7 – 8
- Periodo:
July 2006
- ISSN:
00178012
- SrcID:
00178012-2006-07.txt
- Documento número 648749
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
- Artículo:
Match Your Sales Force Structure to Your Business Life Cycle
- Autor:
Andris A. Zoltners
Prabhakant Sinha
Sally E. Lorimer
- Resumen:
Although companies devote considerable time and money to managing their sales forces, few focus much thought on how the structure of the sales force needs to change over the life cycle of a product or a business
- Página:
80
- Sección:
Features
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
7 – 8
- Periodo:
July 2006
- ISSN:
00178012
- SrcID:
00178012-2006-07.txt
- Documento número 648750
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo