Customer relationship management (CRM) helps companies maximize the value of every customer interaction and drive superior corporate performance. And the value of CRM grows considerably when it is tightly integrated with supply chain functionality. A "customer ¡s king" approach ¡s replacing the factory-based push supply chains of the 20th century.

The race to implement RFID is one that must be run strategically, with an eye on the long-term benefits beyond the finish line. To help you do that, Inbound Logistics and sister publication Managing Automation have joined forces to explore this white-hot technology. You'll find implementation strategies and success stories (How Will You Run The RFID Race? page 78); an in-depth look at RFID's impact on the U.S. Military (Report from the Front Lines, page 82) and the pharmaceutical supply chain (Getting a Jump on RFID, page 86); and an update on tag technology (Tailored Tags, page 88), as well as the latest RFID news and trends.