The task of selecting product options constitutes an important domain in consumer decision making, as there are several product/service categories in which consumers have some control over the number, type, and configuration of options they select

Negative information about brands and companies is widely prevalent in the marketplace; however, there is a lack of theoretical frameworks that deal with how people process this information and how companies should respond to it.

Product-harm crises are discrete, well-publicized occurrences wherein products are found to be defective or dangerous