A reputation for producing good leaders time and again ¡s part of a strong company brand. To build that kind of enduring capability, firms must do more than focus on the traits of individual leaders. They need to follow five key strategies.

To become an expert, you must discard the myth that genius is born, not made. Scientific research overwhelnningly shows that élite performance comes primarily from years of practice, dedicated coaching, and relentless effortto understand and correct mistakes.

Unlike European and Japanese managers, American managers have sometimes avoided the hard, make-or-break decisions concerning technological competitiveness. Examining how this shortsighted neglect contributed to U.S. economic decline several decades ago offers useful lessons for today´s companies