- importsource = "00178012-2002-12.txt"
- Artículo:
License to Overkill. It seems that the sky's the limit for Sheldon Bloomfield's latest acquisition, Baby Ruby. Originally a children's book character, Ruby is now a hit on TV, and there's talk of other lucrative licensing deals. But will overexposure doom Ruby's chances of becoming on evergreen brand?
- Autor:
Paul F Nunes
- Página:
29
- Publicación:
Harvard Business Review
- Volúmen:
80
- Número:
12
- Periodo:
Diciembre 2002
- ISSN:
00178012
- SrcID:
00178012-2002-12.txt
- Documento número 1545283
- Actualizado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Enlace directo
- Artículo:
How to Stay Stuck in the Wrong Career. First, get in touch with your "true self," then identify the career that matches it best. Sound reasonable? If you're like other midcareer professionals considering a switch into a new line of work, you're probably approaching it this way-and chances are, it isn't working. Here's the startling truth about how successful career changers make the shift
- Autor:
Herminia Ibarra
- Página:
40
- Publicación:
Harvard Business Review
- Volúmen:
80
- Número:
12
- Periodo:
Diciembre 2002
- ISSN:
00178012
- SrcID:
00178012-2002-12.txt
- Documento número 1545284
- Actualizado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Enlace directo
- Artículo:
What's a Business For? Until recently, the triumph of American stock-market capitalism seemed a foregone conclusion. But recent scandals have revealed disturbing flaws in the U.S. model. Instead of blaming the people at the top, we should be asking whether we've all been pursuing the wrong goals
- Autor:
Charles Handy
- Página:
49
- Publicación:
Harvard Business Review
- Volúmen:
80
- Número:
12
- Periodo:
Diciembre 2002
- ISSN:
00178012
- SrcID:
00178012-2002-12.txt
- Documento número 1545285
- Actualizado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Enlace directo
- Artículo:
The Competitive Advantage of Corporate Philanthropy. In rushing to publicize how much they spend on charity, corporations miss a golden opportunity to truly make the world a better place-and simultaneously improve their own competitiveness. A surprising new approach to corporate giving will make you more confident about the value of your company's philanthropy and, ultimately, more committed to it
- Autor:
Michael E. Porter
Mark R. Kramer
- Página:
56
- Publicación:
Harvard Business Review
- Volúmen:
80
- Número:
12
- Periodo:
Diciembre 2002
- ISSN:
00178012
- SrcID:
00178012-2002-12.txt
- Documento número 1545286
- Actualizado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Enlace directo
- Artículo:
Holes at the Top: Why CEO Firings Backfire. When a company does well, its CEO is showered with money and adulation. When a company does poorly, the CEO gets the blame-and the boot. But while boards have become accustomed to firing CEOs, they are inept at making the dismissals pay off
- Autor:
Margarethe Wiersema
- Página:
70
- Publicación:
Harvard Business Review
- Volúmen:
80
- Número:
12
- Periodo:
Diciembre 2002
- ISSN:
00178012
- SrcID:
00178012-2002-12.txt
- Documento número 1545287
- Actualizado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:10 a. m.
- Enlace directo
