- importsource = "00178012-2005-11.txt"
- Artículo:
Hiring for Smarts
- Autor:
Menkes, Justin
- Resumen:
The article discusses how to select executives with sheer business intelligence and hire potential leaders. Although it is not usually used in business settings, the standard IQ test predicts brainpower and management success better than any other assessment technique currently in use
- Página:
100
- Sección:
Features
- Publicación:
Harvard Business Review
- Volúmen:
83
- Número:
11
- Periodo:
November 2005
- ISSN:
00178012
- SrcID:
00178012-2005-11.txt
- Documento número 648720
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
- Artículo:
The Perfect Message at the Perfect Moment
- Autor:
Kalyanam, Kirthi
Zweben, Monte
- Resumen:
The article discusses an evolution in marketing strategy. With modern marketing doctrine relying on databases that allow segmentation, relationship marketing was established to retain clients. The dialogue marketing model was developed to expand customer relationships through a series of outreaches and responses between the company and customer
- Página:
112-120
- Sección:
Features
- Publicación:
Harvard Business Review
- Volúmen:
83
- Número:
11
- Periodo:
November 2005
- ISSN:
00178012
- SrcID:
00178012-2005-11.txt
- Documento número 648721
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
- Artículo:
Scanning the Periphery
- Autor:
Day, George S.
Paul J. H.
- Resumen:
The article focuses on market strategy and on recognizing signs of imminent change in the organization's "periphery" zone. Companies which become aware of weak signals of change in technology, regulation, or competition can capitalize on that information and increase their competitive advantage
- Página:
135
- Sección:
Tool Kit
- Publicación:
Harvard Business Review
- Volúmen:
83
- Número:
11
- Periodo:
November 2005
- ISSN:
00178012
- SrcID:
00178012-2005-11.txt
- Documento número 648722
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
- Artículo:
Defensive Marketing
- Autor:
Roberts, John H.
- Resumen:
This is a best practice article that discusses defensive marketing strategy. The four basic types of defensive marketing are positive, inertial, parity, and retarding. The first two strategies establish the company's superior position in relation to the new market entrant
- Página:
150
- Sección:
Best Practice
- Publicación:
Harvard Business Review
- Volúmen:
83
- Número:
11
- Periodo:
November 2005
- ISSN:
00178012
- SrcID:
00178012-2005-11.txt
- Documento número 648723
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
- Artículo:
Learning in the Thick of It
- Autor:
Rodriguez, Richard
- Resumen:
This letter to the editor comments on the July-August 2005 article, "Learning in the Thick of It," by Marilyn Darling, Charles Parry, and Joseph Moore, which focused on the Army's after-action review and how it can be used in business
- Página:
158
- Sección:
Letters to The Editor
- Publicación:
Harvard Business Review
- Volúmen:
83
- Número:
11
- Periodo:
November 2005
- ISSN:
00178012
- SrcID:
00178012-2005-11.txt
- Documento número 648724
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
