- importsource = "00178012-1996-03.TXT"
- Artículo:
The notion of community has been at the heart of the Internet since its early days, when scientists used it to share data, collaborate on research, and exchange messages. But how can businesses best use its community-building capabilities. Not merely by putting their products or services on-line, the authors contend.
- Página:
134
- Publicación:
Harvard Business Review
- Volúmen:
74
- Periodo:
Mayo-Junio 1996
- ISSN:
00178012
- SrcID:
00178012-1996-03.TXT
- Documento número 1544896
- Actualizado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Enlace directo
- Artículo:
HBR Case Study. As major changes swept through the health care industry, Lexington Labs was a drift. Chief operating offi-cer David Martin knew that the drug company's strategy of having decentralized foreign offices was no longer working now that its representatives had to answer tough questions from government officials and hospital administrators.
- Página:
22
- Publicación:
Harvard Business Review
- Volúmen:
74
- Periodo:
Mayo-Junio 1996
- ISSN:
00178012
- SrcID:
00178012-1996-03.TXT
- Documento número 1544897
- Actualizado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Enlace directo
- Artículo:
Social Enterprise. Why isn't it enough to tell schoolchildren to just say no to drugs? How can family planning be promoted successfully in Bangladesh? Selling change is not as easy as selling consumer goods; it requires a different approach.
- Página:
42
- Publicación:
Harvard Business Review
- Volúmen:
74
- Periodo:
Mayo-Junio 1996
- ISSN:
00178012
- SrcID:
00178012-1996-03.TXT
- Documento número 1544898
- Actualizado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Enlace directo
- Artículo:
Manager's Tool Kit. Every product has more attributes than meet the eye, but companies and customers are not always conscious of just what those attributes are.
- Página:
58
- Publicación:
Harvard Business Review
- Volúmen:
74
- Periodo:
Mayo-Junio 1996
- ISSN:
00178012
- SrcID:
00178012-1996-03.TXT
- Documento número 1544899
- Actualizado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Enlace directo
- Artículo:
Books in Review. In 1949, 13 young men died while trying to control a forest fire in Montana's Mann Gulch. Their story was reconstructed by Norman MaClean in his 1992 book Young Men and Fire.
- Página:
143
- Publicación:
Harvard Business Review
- Volúmen:
74
- Periodo:
Mayo-Junio 1996
- ISSN:
00178012
- SrcID:
00178012-1996-03.TXT
- Documento número 1544900
- Actualizado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Creado el lunes, 13 de marzo de 2023 11:48:06 a. m.
- Enlace directo