- importsource = "00178012-2006-06.txt"
- Artículo:
Just Trying to Help
- Autor:
Julia Kirby
Marcus Buckingham
Joanne Bischmann
Lars Kolind
Tomas Blomquist
- Resumen:
Every year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives
- Página:
35
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
6
- Periodo:
June 2006
- ISSN:
00178012
- SrcID:
00178012-2006-06.txt
- Documento número 188583
- Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Enlace directo
- Artículo:
Avatar-Based Marketing
- Autor:
Paul Hemp
- Resumen:
Advertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge (with the help of the advertised product) from an all-too-normal self. Now, in cyberspace, consumers are taking the initiative and adopting alter egos that are anything but under wraps
- Página:
48
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
6
- Periodo:
June 2006
- ISSN:
00178012
- SrcID:
00178012-2006-06.txt
- Documento número 188584
- Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Enlace directo
- Artículo:
Building the Green Way
- Autor:
Charles Lockwood
- Resumen:
Just five or six years ago, the term "green building" evoked visions of barefoot, tie-dyed, granola-munching denizens. There's been a large shift in perception. Of course, green buildings are still known for conserving natural resources by, for example, minimizing on-site grading, using alternative materials, and recycling construction waste
- Página:
129
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
6
- Periodo:
June 2006
- ISSN:
00178012
- SrcID:
00178012-2006-06.txt
- Documento número 188585
- Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Enlace directo
- Artículo:
Off-Sites that Work
- Autor:
Bob Frisch
Logan Chandler
- Resumen:
Of all the meetings top executives attend in a year, none is more important than the strategy off-site, where the most essential conversations for the future of the business occur. Yet, it is the rare management team that can say its strategy off-site truly changed the way the business is run
- Página:
117
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
6
- Periodo:
June 2006
- ISSN:
00178012
- SrcID:
00178012-2006-06.txt
- Documento número 188586
- Actualizado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Creado el martes, 23 de mayo de 2017 03:47:16 p. m.
- Enlace directo
- Artículo:
Growth as a Process: The Interview
- Autor:
Jeffrey R. Immelt
- Resumen:
Can a century-old company steeped in productivity improvement turn into growth machine in a few short years?
- Página:
60
- Publicación:
Harvard Business Review
- Volúmen:
84
- Número:
6
- Periodo:
June 2006
- ISSN:
00178012
- SrcID:
00178012-2006-06.txt
- Documento número 648739
- Actualizado el martes, 10 de julio de 2018 10:27:05 a. m.
- Creado el martes, 10 de julio de 2018 10:27:05 a. m.
- Enlace directo
