- pub = "California Management Review"
- Artículo:
Information Privacy and Marketing: What the U.S. Should (and Shouldn't) Learn from Europe
- Autor:
H. Jeff Smith
- Resumen:
The U.S. and Europe exhibit very different approaches to information privacy-a condition of limited access to identifiable information about individuals-from both regulatory and managerial perspectives. Grounded in different cultural values and assumptions about the meaning of privacy (a "human rights" issue in Europe versus a contractual issue in the U.S.) these differences have led to regulatory and managerial conflicts. In this article, the differences between the two approaches are explored. U.S. corporations would be well served to embrace some of the premises of the European perspective. However, the U.S. would be poorly served by the creation of a federal regulatory structure such as some commonly found in Europe
- Página:
8
- Publicación:
California Management Review
- Volúmen:
43
- Número:
2
- Periodo:
Winter 2001
- ISSN:
81256
- SrcID:
81256-2001-02.txt
- Documento número 1648915
- Actualizado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Creado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Enlace directo
- Artículo:
Shopping Online for Freedom, Control, and Fun
- Autor:
Mary Wolfinbarger
Mary C. Gilly
- Resumen:
Consumers shop online for both goal-oriented and experiential reasons. However, goal-oriented motives are more common among online shoppers than are experiential motives. This article identifies and discusses attributes that facilitate goal-oriented online shopping, including accessibility/ convenience, selection, information availability, and lack of unwanted sociality from retail sales help or shopping partners such as spouses importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. While consumers are more likely to describe offline rather than online shopping in experiential terms, evidence of experiential motivations for online shopping is emerging. Also, while closing transactions at web sites is one important e-commerce goal, companies should not lose site of the continuing importance and power of their web site as an information and communications vehicle
- Página:
34
- Publicación:
California Management Review
- Volúmen:
43
- Número:
2
- Periodo:
Winter 2001
- ISSN:
81256
- SrcID:
81256-2001-02.txt
- Documento número 1648916
- Actualizado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Creado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Enlace directo
- Artículo:
Store Choice and Shopping Behavior: How Price Format Works
- Autor:
Christopher S. Tang
David R. Bell
Teck-Hua Ho
- Resumen:
This article presents a perceived shopping utility framework for analyzing the impact of retail price format on store choice. This, in turn, determines three key performance metrics: number of shoppers; number of trips; and average spending per trip When choosing a store, consumers evaluate both the fixed and variable utilities of shopping. The fixed utility does not vary from trip to trip whereas the variable utility depends on the size and composition of the shopping list. This article summarizes prior findings on store choice, analyzes how retailers can improve their performance, and interprets the practices of leading retailers. It presents a framework that can accommodate situations where retailers face multiple segments of buyers who have different sensitivities to fixed and variable utilities
- Página:
56
- Publicación:
California Management Review
- Volúmen:
43
- Número:
2
- Periodo:
Winter 2001
- ISSN:
81256
- SrcID:
81256-2001-02.txt
- Documento número 1648917
- Actualizado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Creado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Enlace directo
- Artículo:
Technological Mediation and Commercial Development in the Early Internet Access Market
- Autor:
Shane Greenstein
- Resumen:
The article interprets the early experience of Internet Service Providers (ISPs) in terms of the market for technological mediation. A firm involved in technology mediation takes advantage of gaps between general technological opportunities and particular user needs in specific places at particular times. If the economic opportunities are renewed frequently, then the business can grow and adapt to take advantage of them. This concept provides a framework for explaining many facets of business behavior accompanying the diffusion of Internet access technology
- Página:
75
- Publicación:
California Management Review
- Volúmen:
43
- Número:
2
- Periodo:
Winter 2001
- ISSN:
81256
- SrcID:
81256-2001-02.txt
- Documento número 1648918
- Actualizado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Creado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Enlace directo
- Artículo:
Opportunity Recognition and Breakthrough Innovation in Large Established Firms
- Autor:
Gina Colarelli O'Connor
Mark P. Rice
- Resumen:
Within the context of the large established organization, breakthrough ideas are frequently lost. This article details describes how breakthrough innovations are captured through opportunity recognition. It is based on evidence from a six-year long study of twelve radical innovation projects in ten large U.S. firms. The article highlights inefficiencies in current managerial processes and provides examples of organizational structures, mechanisms, and roles directed at reducing these inefficiencies. It presents a set of approaches for improving opportunity recognition capabilities and identifies several mechanisms for senior management to encourage "radical innovation" people and processes
- Página:
95
- Publicación:
California Management Review
- Volúmen:
43
- Número:
2
- Periodo:
Winter 2001
- ISSN:
81256
- SrcID:
81256-2001-02.txt
- Documento número 1648919
- Actualizado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Creado el lunes, 13 de marzo de 2023 12:34:23 p. m.
- Enlace directo