Artículo:

Al I the Wrong Moves

Autor:

David A. Garvín

Resumen:

Executives at Nutrorim used to make decisions smoothly. However, a series of egregious business mistakes and a sudden PR crisis have brought problems in the company to the fore. Can Nutrorim's decision-making process be saved?

Página:

18

Publicación:

Harvard Business Review

Volúmen:

84

Número:

1

Periodo:

January 2006

ISSN:

00178012

SrcID:

00178012-2006-01.txt