- Artículo:
Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors.
- Autor:
Eunkkkyu Lee
Michael Hu
Rex S. Toh
- Resumen:
As business becomes more diverse and competitive, it is increasingly important for marketing practitioners to have an accurate picture of both the size and diversity of the actual market profile
- Página:
125
- Publicación:
Journal of Marketing Research
- Volúmen:
37
- Número:
1
- Periodo:
Febrero 2000
- ISSN:
15477193
- SrcID:
15477193-2000-01.TXT
- Documento número 1412171
- Actualizado el miércoles, 19 de agosto de 2020 07:49:00 p. m.
- Creado el miércoles, 19 de agosto de 2020 07:49:00 p. m.
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