This exploratory study explores Internet addiction among some of the Taiwan's Internet users. Also covered is a discussion of Internet as a form of addiction, related literature on this issue, and the Play Theory of Mass Communication. One hundred and four valid surveys were collected through a local BBS, with results indicting Internet addiction scores are positively correlated with total communication pleasure scores. The Internet addiction scores were also positively correlated with the BBSs use hours and total Internet use hours. Results concluded that higher communication pleasure, higher BBSs hours, or higher Internet hours correlated to higher Internet addiction scores, vice versa. However, the data analysis did not show a significantly positive correlation between communication pleasure scores and Internet use hours, with some exceptions. Research issues are also discussed