Artículo:

The essence of business success lies in making sure you're playing the right game. How do you know if it's right? What can you do if it's wrongs In "The Right Game: Use Game Theory to Shape Strategy," Adam M. Brandenburger and Barry J. Nalebuff answer those questions by drawing on the insights of game theory, which stresses the importance of putting yourself in the shoes of other players and anticipating their responses.

Autor:

Adam M. Brandenburger

Barry J. Nalebuff

Página:

57

Publicación:

Harvard Business Review

Volúmen:

73

Número:

4

Periodo:

Julio-Agosto 1995

ISSN:

00178012

SrcID:

00178012-1995-04.TXT