Artículo:

Briefings from the Editors in-clude new findings on competitive strategy, know-how and know-why, teamwork, brand extensions, and emerging markets.

Página:

8

Publicación:

Harvard Business Review

Volúmen:

74

Periodo:

Mayo-Junio 1996

ISSN:

00178012

SrcID:

00178012-1996-03.TXT