Artículo:

Business units often take charge of formulating strategy in today's environment, but they can easily get lost in a thicket of weeds-too many customers, products, and services. "Strategic Renewal for Business Units"

Autor:

John O. Whitney.

Página:

84

Publicación:

Harvard Business Review

Volúmen:

74

Número:

4

Periodo:

Julio-Agosto 1996

ISSN:

00178012

SrcID:

00178012-1996-04.TXT