Número de Documento     
Artículo:

The Ultimate Creativity Machine: How BMW Turns Art into Profit Many companies struggle to find the balance between corporate pragmatism and artistic quality.

Autor:

Chris Bangle

Página:

47

Publicación:

HARVARD BUSINESS REVIEW ISSN 00178012

Volúmen:

79

Número:

1

Periodo:

JUANUARY 2001

SrcID:

2001-01HAR.TXT

Número de Documento